Seeing Through Your Customers Eyes


Since our inception in 2002, we have undertaken hundreds of eye tracking studies and as a result have become one of the leading specialist eye tracking research companies in Europe. This expertise has resulted in us gaining an enviable reputation for delivering meaningful results for many of the world's best known brands.

Using both mobile (real world) and static (screen based) eye tracking we provide accurate, in-depth analysis on how customers interact with products – where they look and their levels of cognitive engagement, providing real insights into "The First Moment Of Truth".

To fully understand just how powerful a research tool eye tracking can be have a look at the video below.

Reasons for using eye tracking