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Seeing Through Your Customers Eyes

Since our inception in 2002, we have undertaken hundreds of eye tracking studies and as a result have become one of the leading specialist eye tracking research company's in Europe. This expertise has resulted in us gaining an enviable reputation for delivering meaningful results for many of the world's best known brands.

Using both mobile (real world) and static (screen based) eye tracking we provide accurate, in-depth analysis on how customers interact with products – where they look and their levels of cognitive engagement, providing real insights into "The First Moment Of Truth".

Findings from eyetracker studies are being used to shape strategies in advertising, packaging/POS design, shopper behaviour and publishing. Helping marketers maximise their brand's visual equity.

We can not only tell you what draws the consumers eye, but more importantly, why it has been drawn and what can be done to visually improve your material.

Our unique approach combines both psychological and qualitative research techniques with advanced data analysis models, which enables us to validate conclusions and provide effective/deliverable recommendations.