I am a brand owner

Since we were established in 2002 we have had the good fortune to have worked with some of the most iconic global brands in the world both here in the UK as well as throughout Europe.

These companies come to us because they recognize that eye tracking is a specialist methodology that requires an unique skill set both in terms of running the fieldwork and more importantly when interpreting the data. The extensive experience we have gained over the many thousands of projects means we provide valuable actionable insights.

Whether it be helping you to get the most out of your press advertising budget, fine tuning that all important ad or understanding how shoppers make their purchase decision while shopping your category, we  have the expertise and understanding that can make all the difference to the success or failure of a product. 

In the last 12 months areas we have worked within include:

  • Shopper  Behaviour for a range of retail clients  
  • Out of Home both in the virtual and real world arena
  • Advertising both press and TV
  • Website and app development
  • Human factors 

 

SERVICES WE OFFER

Full Agency Service -We offer a full research and analysis service including: • Study design by qualified team of statisticians and psychologists. • Location sourcing • Recruitment of respondents • Respondent interviewing • Project Management • Detailed eye trackering analysis • Fully documented findings and recommendations • Presentation of results

Bureau Service - We recognize that not everyone wants our full service, therefore, we also offer a system rental service including the provision of a fully trained and experienced system operator.

 

Sectors

Sectors

TV, print and online

Shopper behaviour through to pack testing

Way finding and navigation

Mobile phone through to app testing

Direct mail

News & Events

News & Events