Our new generation of mobile eye tracking technology means marketers can now see through their customers’ eyes.
Capturing eye movement data, as shoppers navigate through or browse the aisles of a store, provides genuine insights, and gives marketers a dynamic understanding of what really attracts consumers.
Live shopper studies utilise our state of the art mobile eye tracker system (see the video at the bottom of this page taken from a study of a shopper selecting a product) which is both accurate and unobtrusive. Customers conduct their shopping in-store (real or following a given task), without the presence of a facilitator and hence without any facilitator bias.
Our technology provides unparalleled insights into:
- The shopper’s journey and how shoppers navigate their path to purchase
- The effectiveness of signage and navigation aids
- The decision making process
- Physiological levels of engagement and interest
- Point of purchase and point of sale behaviour
Clients use the insights gained to improve in-store navigation, maximise the effectiveness of promotional material, and enhance both primary and secondary packaging.
In the video below you can see a shopper browsing the male face care aisle and having already seemingly made their mind up about what they want to purchase they still are undecided and explore their options.
Stand alone or fully integrated - Our services can be provided as an individual study or easily integrated into other market research to complement the work and provide a greater degree of understanding.