Why would I use eYetracker when I can buy or hire a system and run it myself?
Although eye tracking systems have become a little easier to use over the last few years they can still be complicated to set up and run. Over the last 12 months 9% of the work we have conducted has been re running projects for companies that thought they could save themselves money and run an eye tracking study themselves. Do you really want to risk it?
Why should I use eye tracking?
Visual cognitive fixations happen in minute periods of time. These fixations take place both at a conscious and sub conscious level, a level at which it is impossible for a respondent to recall.
Eye tracking is the only way to monitor these points in time, the points in time that help us understand attention.
How much does eye tracking cost?
Depending on the level of service used our prices start from as little as £650 per day for our bureau service. If you require a full agency solution prices start from about £4,000, subject to brief.
Which eye tracking systems do you use?
When it comes to technology we are completely obsessive but agnostic and continually monitor the market for new developments.
It is our policy that when new systems are launched we investigate them, and if they are superior to the current solutions we use, update our "fleet" accordingly.
However, having reviewed all the available systems, we are confident that our equipment ( both glasses and screen based solutions) produce consistently more accurate and detailed data than any other systems on the market.
What type of eye tracking can you do?
We currently use different eye tracking equipment depending on the requirements of a study for both "real world" (MobileEye) tracking and screen based tracking (EyeScreen).
Can we test eyetracker?
We realise that to many eye tracking is still very new and the only way to fully appreciate its power is to experience it "live". Depending on your location and timings, we are more than happy to come along and demo one of our eyetracking solutions.
Alternatively, we also run one day pilot workshops, where we can spend a whole day with you collecting data on your chosen media. This is a chargeable item, but should you wish to commission further projects up to 50% of this cost will be credited. Prices are subject to confirmation.
Is everyone suitable for eye tracking?
For physiological reasons, there may be a small percentage of the population that may not be suitable for eye tracking. Depending on the type of project being commissioned, we sometimes recommend recruiting a very small number of extra respondents. Because of the glasses we use, we are able to track more people than others. Unlike other systems we can even track people that wear glasses.
How many people is it best to eye track?
Study size can vary considerably, depending upon the research brief. The biggest study we have run consisted of 300 shoppers over 6 stores, each shopping for an average of 25 minutes (the data collection was undertaken in just 10 days!).
As people come to fully appreciate the value of eye tracking as a methodology, we are finding that more and more of our projects are of this magnitude. For smaller qualitative / ethnographic research projects we would recommend sample sizes of between 10 to 30 respondents.