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Human factors

Human Factors is research discipline that  utilizes various forms of analysis  to help researches understand  how humans interact with products, environment, technology that help to identify any issues with usability.

This kind of research is used to assess the fit between the human body, equipment and environment to ensure safety and productivity. Typical uses include the safe design and manufacture of products or testing of human training and interaction with a product.

Through the analysis of behaviour and the use of eye tracking we can help determine any design flaws that may  impact the safety of the person involved  or measure the effectiveness of training programs in regards to human operation.

In the example below you will see how eye tracking can be used for pilot training in a flight simulator, checking to see that in the event of an alarm being triggered the pilot monitors and checks the correct instruments.

Stand alone or fully integrated - Our services can be provided as an individual study or easily integrated into other market research to complement the work and provide a greater degree of understanding.

Eye Tracking for Pilot Training

Flight sim non pilot