Smartphones have dramatically changed way in which we both consume media and shop online.
on A recent research showed that he average person looks at their phone 85 times a day spending a total of 5 hours a day browsing the web and using apps. These figures equate to around a third of the time the user is awake so information on how they consume information is vital to the success of a marketing campaign. Eyetracker offers an “App and Tablet Usability” service to assess the effectiveness of your marketing.
Often users find self-reporting difficult as a lot of the material they see they quickly forget, this usability study can scrutinise how users interact with your app, what is engaging to them and just as importantly what does not draw their attention.
In a world where more and more is being consumed digitally and on the move, eyetracker provides the crucial tool to ensure your app is the most effective and appealing to the consumer.