It is no secret that mobile phones have become essential to our everyday lives. Recent studies have estimated that mobile advertising will represent 72% of all UK digital spending by 2019.
With such high mobile phone usage figures in today’s society is it no surprise that 68% of companies in 2015 integrated mobile marketing into their overall marketing strategy. Eye tracking can be a valuable tool to assess and build your mobile marketing strategy. Our skill set is perfect for optimising your mobile site, email blasts and all your other mobile marketing needs by showing you which parts are engaging or confusing to the target user. 57% of users say they won’t recommend a business with a poorly designed mobile site making eye tracking the most viable option to test before you progress.