Since our inception in 2002 we have undertaken hundreds of eye tracking studies and have become the leading eye tracking company in Europe. Gaining an enviable reputation for delivering meaningful results for many of the world's best known brands.
The data generated from eyetracker studies is being used to shape strategies in product design and packaging, product placement and POS. Helping marketers maximise their brand’s visual equity - the increased consideration and incremental sales triggered by visual attention.
Over the last 9 years we have developed a number of research tools to aid us in our quest for knowledge to find out more about:
- AdSight
- PackSight
- ShopperSight