We are also pleased to announce that the next eyetracker omnibus date has been set for March 29th 2017 .
Each omnibus is conducted with minimum of 40 respondents, and will include a complete analysis of the results including:
• Heat Maps
• AOI Percentage Maps
• Gaze Sequence Maps
• Typical Gaze Plot Videos
Over the last 6 months we have used eye tracking to test the following range of materials:
• Press adverts
• Packaging
• Direct mail items
What people say....
"The final debrief gave us a real understanding of why our latest mailer is working together with some pointers on how to improve …. the whole team was really pleased” Gillian Marwick, Marketing Manager, Scottish Power
"Eyetracker offers market-leading eyetracking methodologies, and combines these with other qualitative and quantitative methodologies to provide an excellent all-round view of advertising impact .... (with) clear and actionable recommendations” Laurence Allan, Consumer Insight Manager, 02