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Pack testing

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The Brief

A confectionery brand wanted to know which of three new potential packaging designs would get them the maximum shelf stand out.

The Methodology

300 MobileEye interviews

 pop-up shelf testing conducted as a hall test

3 alternative designs tested

20% of the sample conducted  playback interviews

100% self complete questionnaires

respondents recruited on the day 

2 locations, 6 days of fieldwork

The Findings

The results proved which new design concept had the best stand out  and would gain the highest potential sales penetration.