Frequently Asked Questions
This section covers some frequently asked questions about eyetracker. Obviously, should you require answers to more specfic questions please feel free to contact us.
How much does eyetracking cost?
Depending on the level of service used our prices start from about £1,750.00 per day for our bureau service. If you require a full agency solution prices start from about £15,000, subject to brief.
Can we test eyetracker?
We realise that to many eyetracking is still very new and the only way to fully appricate its power is is best seen "live". Depending on your location and timings, we are more than happy to come along and demo one of our eyetracking solutions.
Alternatively, we also run one day pilot workshops, where we can spend a whole day with you collecting data on your chosen media. This is a chargeable item, but should you wish to commision further projects up to 50% of this cost will be credited. Prices are subject to confirmation.
Is everyone suitable for eyetracking?
For physiological reasons, there may be a small percenatge of the population that may not be suitable for eyetracking. Depending on the type of project being commisoned, we sometimes recommend recruiting a very small number of extra respondents.
How many people is it best to eyetrack?
Study size can vary considerably, depending upon the research brief. The biggest study we have run was in Spain and consisted of 160 shoppers, each shopping for an average of 45 minutes ( the data collection was undertaken in just 10 days!).
Studies of this magnitude are unusual unless there are specific statistical reasons for them. Eyetracking is very much a qualitative / ethnographic research technique, and we would recommend sample sizes of between 10 to 30 respondents. .
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