The Brief
A confectionery brand wanted to know which of three new potential packaging designs would get them the maximum shelf stand out.
The Methodology
300 MobileEye interviews
pop-up shelf testing conducted as a hall test
3 alternative designs tested
20% of the sample conducted playback interviews
100% self complete questionnaires
respondents recruited on the day
2 locations, 6 days of fieldwork
The Findings
The results proved which new design concept had the best stand out and would gain the highest potential sales penetration.