About eyetracker

Over the last few years many research organisations have tried to incorporate the use of eyetracking as part of their research tool box.

However, just monitoring where someone looks is only part of the picture, as too often research using this technique fails to delivery meaningful results.

eyetracker employs the very latest in unobtrusive eyetracking technology and remains Europe’s only specialist eye tracking research agency.

Since our inception in 2002 we have undertaken hundreds of eyetracking studies and gained an enviable reputation for delivering meaningful results.

The data generated from live shopper studies is being used to shape strategies in product design and packaging, product placement and POS. Helping marketers maximise their brand’s visual equity - the increased consideration and incremental sales triggered by in-store visual attention.